We Are Glue

Visionaries, dream weavers, hard workers, passionate supporters of long term relationships.


Glue was founded from the massive amounts of experience and insights about customer loyalty, accumulated since 2014 in Bobile LTD.


Our team is comprised of leading data, loyalty, tech and customer experience experts, all firm believers in standing on the shoulders of giants and using them as a springboard.


That is why we harnessed data from working with over 50,000 SMBs to develop a first of its kind, fully automated loyalty program manager, specifically geared to make SMB’s owners lives better. 


Glue’s platform includes all the must-have, the nice-to-have, and the ‘omg, is that possible?’ loyalty products, wrapped in a feature-rich personalized members club and operated by a powerful, hassle-free, automated loyalty manager. In short, a business owner’s loyalty dream comes true. 


 Today, Glue operates in 6 countries around the world, helping businesses everywhere turn their customers into regulars and loyalty into revenues. 

Glue’s Leadership

what is the role of jacob

Jacob Tenenboem

Co-founder, Chairman

Jacob Tenenboem brings more than 30 years of experience in various management and ownership positions in high tech companies. As chairman, he personally led exits of hundreds of millions of dollars, among them SPL SOFTWARE, Insurworx inc., Genieo Technologies and others.

about gray

Gary Sherne

Advisory Board

Gary is an experienced Chief Executive and Board member with over 30 years of experience developing and managing successful and growing software and services organizations that span from startups to Fortune 100 companies. Gary’s achievements include multiple successful mergers, acquisitions, and exits for shareholders.

who is ira

Ira Nachtigal

Co-Founder, CEO

Ira is an innovator. Introducing ground-breaking automated technologies is an addiction to him. As a former music composer with profound research and development capabilities, he enjoys both dreaming & executing.

about dany

Dany Gal

Co-Founder, Board Member

Dany has been developing technologies for the past 30 years. It is believed that there’s nothing he can’t develop. From medical software in the ’80s, through the first dating websites in the ’90s, to native mobile apps for small businesses – He has probably seen it all.

Dan Eblagon

Dan Eblagon

CMO, Investor

Dan works with management teams of Consumer Centric, Brand-Driven startups, and together we solve strategic marketing challenges and build the company’s marketing infrastructure [as easy (largest local search in Israel), Missbeez (acquired by IL Makiage), Jelly button (acquired by Playtika), Jolt, Venn, Shookit, Maapilim, Bond and more)].

A seed stage investor that supports B2C, Consumer-Centric, Brand-Driven companies, founded by brave Israeli founders.

about julian

Julian Woll

VP Sales & Alliance

Julian is a highly versatile leader who has built sales organizations throughout Europe, the Middle East, and Africa. He holds a successful track record in creating and managing business growth in Software, SaaS/Cloud Services, and communications.

Alon Zuck

Director of Marketing

Jonathan Mostov

Jonathan Mostov

R&D Lead

For Jonathan, optimization is the name of the game.
His true passion is creating intricate and bespoke mechanisms that weave ideas into reality.
Dreams of one day opening a Rube Goldberg themed restaurant.