As a small business, you know that customer satisfaction and brand loyalty is the best way to see your business thrive. A loyalty program is a brilliant way to reward loyal customers, to keep them coming back time and time again.
The idea to start your own loyalty program from scratch might sound a bit intimidating – but really once you’ve considered the type of club you want to create and generated some ideas to build membership, you’ll be well on your way to establishing a thriving loyalty club.
Let’s take a look at how you can quickly and easily establish your own loyalty club.
What Kind of Club Do You Want to Create?
The first question you need to ask yourself is what kind of membership model you want to establish, and why.
Undoubtedly, successful loyalty clubs are created to enhance the customer experience, while also giving you a chance to interact with your brand users regularly and efficiently, offering them rewards and enticing deals that will drive your revenue.
Decide how you want your loyalty club to run, choose whether it’s a points-based system, a cashback card based on their current spend or a visit-based system. You’re in control and can choose the loyalty model that best fits your business.
Remember that your offers should be sustainable for your brand, you don’t want to break the bank trying to entice new customers.
As a small business owner the idea of all this work might feel intimidating, and you may not have the staff to assign a brand loyalty manager. You can work alongside Glue Loyalty who can handle and automate many of your loyalty functions. So rewarding your customers, creating coupons and handling your membership site will feel straight forward.
Designing Your Loyalty Club
So you know what you want your club to do – how do you want it to look? Will you offer tiered membership levels creating a sense of exclusivity for your most valued customers? Will you offer online membership only?
Here are some things to consider when designing your membership site:
- Follow your brand’s theme: use the right colors, display your logo regularly and offer links to your contact information and social media.
- Think of a catchy name: show off your creative side and your clients won’t be able to resist your loyalty club.
- Highlight your brand’s core beliefs: your clients want to know that this loyalty program is more than just a money making scheme. Use this opportunity to show them your brand’s message and help them feel part of it.
- Keep it relevant: make sure membership offers are relevant and timely to keep your customers engaged.
How to Build Your Membership
It’s vital that you know who your target audience is, and that the content you generate surrounding your membership model is tailored to suit them. What attracts your members? What turns them off? How do they interact with your brand?
You can use information collected from your clients on how they interact with your products and services to ensure that you are offering them enticing, relevant deals.
Plan an Event
Planning an event, particularly a free one, is a great way to attract club members. Aside from getting people to interact with your brand or establishment, it helps your clients feel valued.
You can coincide your event with a new menu or new product launch. Remember to offer people the chance to sign up to your loyalty program, reminding them of the exclusive perks and offers they will receive if they do so.
Make All Your Information Available
Keep everything about your membership clear and concise. Information on new promotions, upcoming deals, changes to your services and your contact information should be readily available.
You should display the history of your brand, the details of your loyalty club and more on your site, offering club members a deeper level of detail, including your events calendar, members-only deals and more.
Quality Is Key
Offering timely, relevant content that interests your members is the best way to keep them happy. It’s not enough to see new signs up, you need to retain old members too! And the happier your members are, the more likely they are to recommend you to their friends.
Communicate Regularly
The best thing about a loyalty club is the communication channel it creates between you and your users. Not only can you offer them exclusive deals, but you can also ask for feedback, giving your members the chance to shape the future of your brand. If they feel included in your journey they are far more likely to return to you.
Create Your Loyalty App Today
If you’re ready to start rewarding your customers and strengthening your brand, visit Glue Loyalty today. There you can customize a membership model to help your small business thrive.
