Case Study – The Aesthetic Centre

by
Eran
October 21, 2020
< 1 min read

About The Aesthetic Centre

The Aesthetic Centre is a long-established cosmetic & plastic surgery primarily located in Helsinki Finland.

Founded in 1994, The Aesthetic Centre offers years of experience in providing professional services across a wide range of treatments & procedures

Main Usage and Key Values

With their focus on the exceptional customer and patient service, the Aesthetic Centre offers their customers self-service functionality with a unique members club & mobile shop combination that provides a detailed & rewarding shopping experience. In addition, The Aesthetic Centre is offering ongoing seasonal promotions through push notifications and high levels of continuous engagement to give its customers an exclusive customer journey.

Components

The Aesthetic Centre used our platform to develop an offering that is based on ongoing & seasonal promotions combined with self-checkout and mobile payments.

In order to achieve a remarkable customer-centric loyalty strategy, The Aesthetic Centre chose to use the following features :

  1. Mobile & Online Shop that offers all the services & treatments available
  2. Attractive discounts & promotions offered against featured services & treatments
  3.  Self check out & Payment options for a smooth purchasing experience
  4. The platform’s user-friendly, push notifications campaign builder ensures all members are notified & aware of all new offers

Impact

The Aesthetic Centre was able to see in a short time frame growth in its customer loyalty that led to increased sales.

 

880          Loyal club members

40            Daily entries & interactions

13            Monthly loyalty attributed to sales

€1,100    Monthly loyalty attributed revenues

56.4%      Push campaign reaction rate

 

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