The popularity of yoga is ever-increasing. It’s a deep practice that improves overall fitness while allowing people to de-stress from the physical and psychological strains of the modern world. But group yoga classes often skim through the basics and don’t provide enough groundwork for those new to the practice.
That’s why experienced instructors should purpose to offer private yoga classes. Private instruction provides an all-around better experience for both you and your students. It enables you to start a private yoga business and make more money while your clients get the benefit of personalized sessions.
That said, getting private yoga clients can feel like an arduous task. A lot of instructors struggle with the marketing aspect, finding it difficult to “sell” themselves and their expertise. And that’s because yoga is a broad discipline and there are plenty of other teachers doing the same thing.
So, how do you attract more private yoga clients? The key is to differentiate yourself by framing your yoga niche. There are teachers who integrate yoga lessons with meditation. Others specialize in yoga and healthy eating, yin yoga for chronic pain, or yoga for athletes. Figure out who you are as a yoga teacher and the kind of clients you want to attract. Then you can find a way to connect with them and welcome them into the fold.
You’re here to learn how to get more private yoga clients; so, let’s get started.
1. Know Your Ideal Clients
On the question of finding your niche, it’s important to conceptualize what you want people to gain from private sessions with you. Be clear on your “why” so you can focus on your “who.” Are you interested in teaching mindfulness or integrating yoga with spirituality? Whatever the case, figure out how you can bring added value to your private yoga classes.
2. You Actually Have to Advertise
Advertising is a part of running any business. It’s the key to getting new clients within your local community and building a brand on social media. It might mean getting comfortable with posting photos and videos of yourself going through a range of poses on social media. Communicate to the world that you’re not just a yoga teacher but a private yoga teacher.
Offer consultation sessions to prospective students
Mention your 1-1 sessions in your group classes
Get business cards
Establish an effective personal web presence complete with reviews and testimonials
Claim your business on Yelp, Facebook and Google search and advertise accordingly
The key to maintaining a social media presence and launching online advertisements is to direct traffic to your website where people can easily contact you.
3. Have an Evaluation Process
Starting a private yoga business means you’re going to rely an awful lot on reviews. As such, it’ll be a disservice to your business and your clients to structure your one-on-one sessions the same way you would group sessions. Evaluate clients based on how they move through a set of yoga poses and have a conversation about their health and personal goals.
Commit to meeting your private yoga clients where they are, which means tailoring and adapting a curriculum to their needs and goals. Teach what they need to learn, when they’re ready to learn it and in a way that makes sense to them.
4. Get Referrals
One of the best ways to get the ball rolling and get more private yoga clients is to start with your warm market. Chances are there are some clients in your group sessions who’d be interested in private yoga classes. Start there and create a network of people who’d be willing to leave a review and refer a friend.
Expand your network to other health and wellness professionals who can refer you to their clients and vice versa. Reach out to a local chiropractor, nutritionist or physiotherapist and swap business ideas. Getting more clients will require you to maintain professional relationships and even attend a few health and wellness conferences.
5. Be Active in Facebook Groups
In fact, create your own Facebook group. Facebook has evolved into a marketplace where individuals interact and buy from brands they love. Effective branding on Facebook will help you get more private yoga clients and grow your business. Additionally, a Facebook group allows you to create a community around your brand and connect with people who share your passion for yoga.
A Facebook group can also double as a customer service center, where members can ask questions and participate in discussions.
6. Partner With Social Media Influencers
In the digital era, the opportunities to market yourself and your brand are practically endless. Consider partnering with a microinfluencer whose brand revolves around self-care and wellness and work with them to promote your private yoga business.
How do you start private yoga and get more clients?Talk about different aspects of yoga and consider doing a YouTube video or having an Instagram Live session with your audience. This way, you get to establish trust with a new audience and get more clients in the process.