The vaping industry has skyrocketed over the past few years, and it will only continue to rise. According to market researchers, by the year 2025, the vaping industry will surpass $60 billion in worth.
To get ahead of your competition, your vape shop business will need a stellar marketing strategy based on a cleverly designed automated loyalty program.
However, when it comes to advertising vaping products, you have to consider one main issue – promoting vaping items is prohibited on most social media platforms, including Instagram, Twitter, and Facebook.
So, how can vaping shop owners boost their sales without the help of social media?
Read on, as we share all the tips and tricks that will not only help you attract new customers, but also grow your business by retaining your existing audience.
The Smart Strategy: Organic Traffic
People are using search engines to educate themselves on vaping and find targeted products of interest. By publishing top-notch content geared towards your main vaping consumers, you can drastically boost the odds of them finding your website online.
You can do that by optimizing the most suitable keywords, such as vapors, vaping, vapes, e-juice, and e-liquid, among others. This way, you will succeed in attracting the right target group to your site and obtain greater traffic. If your content is worth reading, users will eagerly come back to your site to discover more information on the products.
Customer Rewards, Digitalized
Existing customers spend over 60% more money than newcomers. That said, marketing costs for attracting new clients can be quite draining to your budget. But luckily, customers enjoy loyalty programs more than anything. Along with presenting a great product, granting rewards will encourage your most important customers to come back to your brand – again and again.
However, you do want to make sure your vape shop loyalty program is digitalized.
As contactless culture is on the rise due to the pandemic, you want to go with the flow.. Digitalising your loyalty program means having your consumers in your system all the time, which then takes out the worries that they might lose a loyalty card.
Email Marketing Always Does It
Email newsletter is not outdated. In fact, more than half of the worldwide population uses it. Make sure to include entertaining games, offers, or just useful information to your customers.
One thing though – before entering your loyalty program, you want your employees to politely ask for your customers’ emails or encourage them to subscribe. When your employees keep up with these reward notifications, customers are likely to follow along.
For instance, you can offer them a giveaway, a 10% discount or choose an incentive that works the best for you. Email away!
Although Facebook, Instagram, and Twitter won’t let you run a paid ad campaign for your vape shop, there are numerous ways to put yourself out there.
For one, you can find Facebook groups related to vaping where people discuss relevant topics, and simply, engage in conversation. However, you don’t want to be too pushy or overly persuasive as members will notice your intention. Initially, if working with groups, pose yourself as a vaper and then slowly make your shift onto sales. Remember – don’t be pushy, and ask permission to advertise in the group!
Additionally, you can create your own store page where you can publish entertaining contents for your users. Potential customers will visit more often if there is something of value to learn about your brand, or vaping in general. Keep your page up-to-date and publish your weekly promotions, giveaways, and entertaining features (as different types of customer loyalty) to encourage them to visit your site more often.
Happy Hour Brings the Joy
Some workdays are known to be slower than others, and vice versa. Fortunately, there are many things that you can do to attract customers on your slow days. From offering a 10% discount to doubling the rewards points – it’s your call!
Many current smokers want to quit, and some of them are looking for the best alternative to smoking. Tap into this group of users and engage with them to increase your sales and boost your products. Explain how vaping can help users quit smoking, and do so both through your Facebook page or website, or through a social media channel that suits your business and audience the best.
Glue: The Best Loyalty Program for Your Vape Shop
Among all available options for vaping shops out there, Glue’s Vape and Smoke Loyalty Program will give you the best loyalty experience!
Because the Glue Vape and Smoke Shop loyalty automation program is based on knowledge and statistics gathered in over 450 vape and smoke shops all over the world!
By adding automated loyalty manager, Glue cuts down the costs for printing promotional cards while its customized tools ensure your customers feel more appreciated – always.
Thanks to GlueLoyalty’s tiered loyalty programs, you can reach out to VIP customers and reward them one tier at a time. With every step up the ladder they climb, your customers will be treated more generously and be offered the kinds of rewards they deserve!
But the best part about using Glue for your vape shop loyalty program? Each reward that our tools provide for your users, will have them coming back to spend more, adding all the more reputability to your brand and benefits of loyalty programs for businesses!