Are you new to the car wash business? Making plans to start fresh? Or, are you an experienced owner but you want to improve your traffic and engage even more customers to keep coming back to your brand?
Without a doubt, the car wash business is always attractive and in-demand, so you don’t have to stress over being wanted or needed. However, you do need to worry about keeping your loyal customers on board and engaging new ones, thus keeping up with the competition.
The right question here is this. How can you successfully retain customers in your car wash business?
Well, the goal of retaining existing customers and creating new ones is to make their lives easier by offering them the best service possible. You will need to ensure your customers are happy with your work ethics because in this highly-competitive business, washing someone’s vehicle and walking away will no longer do the trick.
Today’s consumers are looking at countless options for getting their automobiles tidy and clean – from full-service and automatic washes to self-serve car washes – the choice is abundant and so is the need to distinguish yourself from the crowd and increase your overall business traffic.
If you are lacking ideas on how to appeal to existing consumers and grow your business by attracting new ones, here we have gathered some creative ideas for you to try.
Make Your Place Innovative, Creative, & Friendly
When it comes to marketing your car wash business, every service you provide will eventually be noticed by customers and valued for its efficiency and practicality. This way, you will earn a great business reputation among customers. Therefore, when designing your car wash space, try to be unique and different from others, and implement services that your customers will be happy to use.
While the location may play a great role in retaining your customers, it is not necessarily the key to your success. By adding a dose of creativity and imagination, you can still revamp your space and make it suitable for customers to visit and enjoy.
Keeping your working space clean is also a must, whilst you can remodel the lobby of your offices, offer free Wi-Fi to customers, play dynamic music, introduce TVs in the waiting room, or even install massage chairs, to have your customers loving every minute they spend there. Aside from dynamics, you can also offer coffee services or vending machines so your customers will hang out longer and really feel at home.
Social Media – Your New BFF
If you want to improve your current status or let people know more about your car wash, your services, and your product promotions, advertising on social media is the ultimate tool to help you achieve all of the above. Namely, try to relate with your customers and meet their individual needs by posting relevant content, listening to what they have to say or suggest, and paying attention to the details they demand.
There is no better way to go viral than being available, active, and present online, especially when you want to be seen or heard. Opening media accounts on various social platforms will help you find your target audience and encourage it to interact with your brand and positively review it online.
Your business must strive for improvement all the time, meaning you should not avoid and ignore poor reviews, but address them, make amends and learn your lesson in time. This way, you will seem credible in front of your existing customers, who will be encouraged to make referrals of your brand to friends and family.
Hire Personnel with Excellent Work Ethics
Polite, kind, and excellent at what they do are some of the main qualities each of your employees should possess. You don’t want your loyal nor potential customers to experience bad treatment, any rude behaviour on behalf of your staffers, or any other inconveniences, right?
Remember to choose your employees wisely because they will become the future face of your brand. The image you build will revolve around those who manage it, their manners, skills as well as the quality of their work. To motivate your employees, it is recommended you award them with promotions and discounts, and apply the same rewarding tools to your customer base.
Try The Digital Glue Loyalty Program
We’re all aware of the benefits of loyalty programs for businesses that come with a stellar loyalty program, and no one does loyalty quite like Glue.
Trusting the Glue Loyalty team and making the most of their smart marketing strategies will get your car wash business thriving in no time. Whether you are using their customer loyalty cards or their strategic marketing approaches, they will surely make a difference for your car wash business and lead your brand to higher recognition and higher revenue, too!
Going Glue will help you attract customers and gain more traffic to your car wash business by offering the best discounts, special offers, and promotions that your customers love!