To grow your online yoga business, you will need to attract new customers in a scalable and repeatable way. The demand for online fitness and wellness is enormous, yet many yogis struggle to grow their businesses. While yoga may be a booming $16.8B industry in the US, the industry is saturated with too many yoga businesses, from yoga studios, gyms, to meditation centers.
What’s more, some of the challenges of running a yoga studio extend to the world of online business. You still have to balance the books, market your business, network, and cultivate professional relationships with other wellness practitioners. Simply put, as a small business owner, you’re working “on the business” when you’re not working “in the business.”
Still, the advantages of taking your yoga business online are numerous. You get to appeal to a clientele looking for flexible fitness classes, you don’t have to limit yourself to clients within your locale, and it’s easier to differentiate yourself with other yogis in your niche.
So, let’s look at some of the ways you can market and grow your online yoga business.
1. Build a Comprehensive Website
It doesn’t matter if you have a huge social media following, having a website dedicated to your online yoga studio is just good business. It ensures that you can be found online when people look or search for online yoga. This move also builds credibility as it will help you look more professional.
Your website is essentially your brand. It works as an extension of yourself, giving prospective clients and partners a taste of your personal teaching style.
2. Blog to Establish Credibility and Sense of Community
Blogs are a powerful marketing tool that allows you to share information about your business and its services. It’s also a great way to establish a brand voice and attract an audience that’s not only willing to learn about yoga but also learn about its history.
Sharing your knowledge and expertise online increases your website’s visibility and establishes you as an industry leader.
3. Get Social
Social media doesn’t just help attract new customers to your business, it’s also a great way to network with other professionals in the health and wellness industry including chiropractors, nutritionists, fitness influencers, and physiotherapists. This way, you can build a referral network that will help you grow your online yoga business.
On social media, you can provide clients with an authentic and honest image of your brand and you get to win new customers by posting class content, the types of services you offer, as well as testimonials.
4. Create a Newsletter
Yoga has such a rich history and science behind it. It’s practically impossible to run out of content to educate your clients on. Developing a newsletter will help you amplify your email marketing strategy and can convert leads into paying customers when done right. Use the letter to promote your current offers and inform your clients of ongoing industry events like virtual yoga retreats.
5. Encourage Your Clients to Leave Reviews
There’s no better social proof for your yoga business than a customer testimonial. Online reviews and testimonials are the key to convincing new clients to sign up. What’s more they can help you build a community around your brand as customers share what they loved about your classes.
Word-of-mouth is still one of the best ways to secure new business. Make sure to share the stories of clients whose lives you’ve transformed on social media.
6. Host a Free Online Group Session
A free group session is a great way to market your services. It gives your audience a glimpse of what you have to offer and allows you to market your private yoga classes. Additionally, it’s a great way to connect with your audience and build a more meaningful relationship with them. This way, they’re more likely to sign up or refer a friend to your business yoga online.
Consider hosting a giveaway where you can gift some of your followers a free one-on-one session, a spot in one of your retreats, or some great workout gear.
7. Be Insightful
The beauty of living in the digital age is that everything can be tracked, traced, and backed up with data. More importantly, you can glean meaningful insights from data, enabling you to better understand your audience. Facebook, Instagram and Google Analytics provide robust insights you can use to tailor your marketing to your audience with the goal of creating more personalized experiences.
8. Create a Loyalty Program
While attracting new customers is an important aspect of running a yoga business, so is retaining your existing customers. By incentivizing loyal customers, you can make them feel good about supporting your brand and show your appreciation. A customer loyalty program can also improve people’s perception of your brand, creating positive connections that will help grow your brand.